Press Releases

Craft By World Market® Launches Collection Of Merchandise


Inspired by “The Second Best Exotic Marigold Hotel” From Fox Searchlight Pictures

Specialty retailer to also offer sweepstakes with Grand Prize trip to India

OAKLAND, Calif., March 3, 2015—Cost Plus World Market® is thrilled to announce its collaboration with Fox Searchlight Pictures for its theatrical release of THE SECOND BEST EXOTIC MARIGOLD HOTEL, in theaters on March 6, 2015. As part of the collaboration, CRAFT BY WORLD MARKET features a collection of unique, handcrafted items inspired by the movie.


THE SECOND BEST EXOTIC MARIGOLD HOTEL is the sequel to the 2012 hit British comedy-drama film, directed by John Madden. The sequel brings back the original ensemble cast, including Judi Dench, Maggie Smith, Bill Nighy, Dev Patel, Celia Imrie, Penelope Wilton, Ronald Pickup along with newcomers David Strathairn and Richard Gere.


World Market® buyers traveled to India’s artisan communities and curated a colorful set of one-of-a-kind items that represent the country’s dynamic marketplaces, beautiful architecture, and prismatic wedding ceremonies, as seen in THE SECOND BEST EXOTIC MARIGOLD HOTEL. As with all CRAFT BY WORLD MARKET collections, the nine items are available for a limited time and the minimum number of orders must be met before each item is created.


From the Indian state of Rajasthan, which translates to “Land of Great Kings,” the CRAFT BY WORLD MARKET collection includes a handcrafted Mango Wood Bench; an embellished Mango Wood Side Table; and a foliage motif decorative Nila Bone Inlay Tray.


In addition, the collection includes a Marble Lotus Bowl, which is considered by many to be a symbol of purification and rebirth, hand carved from the same white Makrana quarry marble as the majestic Taj Mahal. Prices range from $44.99 for earrings from Bengali artisans to $799.99 for the bench, and full product information about each item in this month’s CRAFT BY WORLD MARKET collection can be found at www.worldmarket.com/craft.


To celebrate the launch of the new collection, World Market also launched its “Best Exotic Marigold Sweepstakes” for a chance to win a trip for two to India, free movies for two for a year and a $1000 World Market gift card.* Customers can enter at www.worldmarketsweepstakes.com now through March 27, 2015


More information about Cost Plus World Market’s products and promotions can be found at www.worldmarket.com. To stay up to date on all of Cost Plus World Market’s current promotions and events, follow us on www.facebook.com/worldmarket, www.twitter.com/worldmarket, and www.pinterest.com/worldmarket. *Full sweepstakes rules and guidelines can be found at www.worldmarketsweepstakes.com.


The Best Exotic Marigold Hotel is now full up with its long-term residents, and co-managers Muriel Donnelly (Maggie Smith) and Sonny Kapoor (Dev Patel) have a dream of expansion: THE SECOND BEST EXOTIC MARIGOLD HOTEL. And they’ve found just the place. Meanwhile Evelyn and Douglas (Judi Dench and Bill Nighy) have ventured out into the Jaipur workforce, and are wondering where their regular breakfast dates will lead … Norman and Carol (Ronald Pickup and Diana Hardcastle) are navigating the swirling waters of an exclusive relationship, Madge (Celia Imrie) juggles two very eligible suitors, and recent arrival Guy Chambers (Richard Gere) fastens upon a muse as inspiration for his novel – Sonny’s mother, Mrs Kapoor (Lillete Dubey). With marriage to Sunaina (Tina Desai), the love of his life, quickly approaching, Sonny finds his plans for the new hotel making more claims on his time than he has available. Perhaps the only one who may know the answers is Muriel, the keeper of everyone’s secrets. As the big day nears, family and guests alike find themselves swept up in the irresistible intoxication of an Indian wedding.


More information about THE SECOND BEST EXOTIC MARIGOLD HOTEL can be found at www.TheSecondBestExoticMarigoldHotel.com.



About Cost Plus World Market
Cost Plus World Market operates 270 stores in 32 states under the World Market® and Cost Plus World Market® trademarks. The stores feature an ever-changing selection of casual home décor and furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.



MEDIA CONTACT
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com