Press Releases

Cost Plus World Market Launches New Ecommerce Site With Expanded Capabilities And Increased Product Assortment


New Site Designed to Improve Customer Shopping Experience

OAKLAND, Calif.; August 20, 2012—Cost Plus World Market is thrilled to announce the launch of a newly designed and upgraded eCommerce site (www.worldmarket.com), which implements new tools and capabilities to improve the shopping experience. Designed with the customer in mind, the site has social media integration, inspiration and solutions for the home, an increased number of products available online, expanded product information, a simplified checkout process and more. The specialty retailer will still offer unique, authentic and affordable products and invites customers to browse, linger, learn and discover new treasures.

“I view our new eCommerce site as a flagship store for the World Market brand. The new site better showcases what we have to offer online and in stores, and highlights the breadth of our unique products. We pay close attention to industry trends and will continually update and innovate the site to cater to our customers’ wants and needs. We're very excited about bringing the experience of our brand to more online shoppers,” says Barry Feld, World Market Chief Executive Officer.

Social Media Integration
With the new social media integration on the site, customers are now able to rate, review and share new finds with friends through Facebook, Twitter, Pinterest and more. The new Facebook integration allows customers to post a comment on the site or click the “like” button on a product that will automatically post to the customer’s Facebook page and appear on World Market’s site, providing real-time feedback and comments that can also easily be shared with other Facebook friends.

Inspiration and Solutions
With a team of buyers who travel the world discovering new products to bring to the customer, the new Inspiration & Solutions pages give the customer a look into the inspiration behind a collection, stories and histories behind products and staff picks. In addition, the site offers tips and tools on home decorating, entertaining and gift giving through photos and videos.

More Product Offerings
With an ever-changing assortment of merchandise, World Market’s eCommerce site has increased the number of unique and affordable items it offers to better reflect the assortment across all departments, including furniture, home décor, bedding and tabletop. Through the online shop, the customer will also be able to order merchandise that may not be able to be carried in stores, which includes expanded product lines, additional colors and finishes and more.

Increased Product Detail
Because many consumers “pre-shop” online before purchasing in stores, worldmarket.com has improved product photography with the ability to zoom in to see details of the product down to the texture of the fabric and the craftsmanship found in artisan pieces. In addition, the product detail pages include expanded product information including origin of the item, materials, dimensions and customer reviews and ratings.

“Recognizing that the eCommerce sector continues to grow by double digits year over year, World Market wanted to provide our customers with a new comprehensive online site. The launch of worldmarket.com is an exciting milestone for our company. The new site incorporates leading social, mobile and local features allowing our customers to enjoy a fully integrated shopping experience,” says Jason Marshall, World Market Vice President of eCommerce.

For information about World Market’s current promotions and events, follow us on www.facebook.com/worldmarket, www.twitter.com/worldmarket, and www.pinterest.com/worldmarket.

About Cost Plus World Market

Cost Plus World Market (www.worldmarket.com) operates 258 stores in 30 states under the names “World Market” and “Cost Plus World Market.” The store features an ever-changing selection of casual home furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.

MEDIA CONTACT:
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com