Press Releases

Cost Plus World Market® Launches Downton Abbey® Products


Retailer to Offer Exclusive Licensed Merchandise and Sweepstakes for Trip to London With Visit to the Show Set and Private Tour of Highclere Castle


OAKLAND, Calif., December 3, 2014—Cost Plus World Market® (www.worldmarket.com) is thrilled to announce its partnership with NBCUniversal for a second year in the premiere of the fifth season of Julian Fellowes’s award-winning series Downton Abbey® in the United States on January 4, 2015. As part of the partnership, World Market has developed an expanded line of licensed Downton Abbey products, including a new 2-tier serving tray, apron, tea towels, beverage napkins, note cards, a ceramic teapot, tea cup and saucer sets, dessert plates, jams and preserves and more, just in time for holiday gift giving


Set in the country estate of Downton Abbey, the hit series follows the lives of the aristocratic Crawley family and their servants in the post-Edwardian era. The original drama series has become one of the most popular and successful television shows out of the U.K.


Developed by the retailer, World Market’s exclusive line of licensed products are currently in stores and online at worldmarket.com, and range in price from $3.99 to $29.99. In addition to the ceramic pieces, the specialty retailer will also carry the traditional holiday crackers and holiday wrapping paper. The exclusive collection also includes from The Republic of Tea®, a new Downton Christmas Tea blend and a Downton Abbey Gift Box containing Mrs. Patmore’s Pudding Tea and Butler’s Pantry Blend Tea, which pairs perfectly with the Downton Abbey Luxury Assorted Shortbread Tin from Walkers ®. To round out your holiday season, World Market has a wide of array of affordable tabletop pieces, holiday decor items, traditional holiday candy and unique and affordable holiday gift ideas.


To celebrate the launch of the new collection, Cost Plus World Market is hosting a Downton Abbey sweepstakes through December 26, 2014 for a chance to win a trip for two to London with a private tour of Highclere Castle (the setting the show) and a visit to the show’s set. Please visit www.worldmarketsweepstakes.com to enter the sweepstakes and for full rules and entry guidelines.


To stay up to date on all of Cost Plus World Market’s Downton Abbey promotions and events, follow us on www.facebook.com/worldmarket, www.twitter.com/worldmarket and www.pinterest.com/worldmarket. Full rules and guidelines for the Movie Lovers Sweepstakes can also be found at www.worldmarketsweepstakes.com.


About Downton Abbey
Downton Abbey is a Primetime Emmy™ and Golden Globe™ award-winning British television series produced by Carnival Films, part of NBCUniversal International Television Production. The popular period drama is screened in the U.S. on PBS/MASTERPIECE and is transmitted to more than 250 other territories around the world. Downton Abbey’s audience continues to grow each year. Downton Abbey is set to return to PBS with the Season 4 premiere on January 5, 2014.


About Cost Plus World Market
Cost Plus World Market (www.worldmarket.com) operates 270 stores in 32 states under the World Market® and Cost Plus World Market® trademarks. The stores feature an ever-changing selection of casual home décor and furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.



MEDIA CONTACT:
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com