Press Releases

Cost Plus World Market® Launches Downton Abbey® Products


Retailer to Offer Exclusive Licensed Merchandise and Sweepstakes for Trip to London With Private Tour of Highclere Castle

OAKLAND, Calif., December 2, 2013—Cost Plus World Market® (www.worldmarket.com) is thrilled to announce its partnership with NBCUniversal in the premiere of the fourth season of Julian Fellowes’s award-winning series Downton Abbey® in the United States on January 5, 2014.  As part of the partnership, World Market has developed a line of licensed Downton Abbey products, including Christmas crackers, wrapping paper, a unique ceramic teapot, teacups and dessert plates, holiday sweets and more, just in time for holiday gift giving.

Set in the country estate of Downton Abbey, the hit series follows the lives of the aristocratic Crawley family and their servants in the post-Edwardian era. The original drama series has become one of the most popular and successful television shows out of the U.K.  World Market VP of Marketing, John Wight, stated, “Cost Plus World Market is a natural fit to partner with Downton Abbey to produce a line of unique licensed products. We sell a number of imported goods from the U.K. year-round to both expats and Anglophiles alike so we’re excited to partner with this critically-acclaimed television series.”

Developed by the retailer, World Market’s exclusive line of licensed products are currently in stores and online at worldmarket.com, and range in price from $4.50 to $29.99. In addition to the ceramic teapot, teacups with saucers and dessert plates, the specialty retailer will also carry the traditional holiday crackers and holiday wrapping paper. The exclusive collection also includes the Downton Estate Blend, a lovely Earl Grey black tea with vanilla from The Republic of Tea®, and Downton Abbey Luxury Assorted Shortbread Tin, Mincemeat Tarts and Plum Pudding Tin from Walkers ®. In select stores, Downton Abbey Claret and Downton Abbey Blanc wines will be available for purchase. To round out your holiday season, World Market has a wide of array of affordable tabletop pieces, holiday decor items, traditional holiday candy and unique holiday gift ideas.

Brad Wald, Chief Commercial Officer of NBCU International Television Production, stated, “NBCUniversal is excited to partner with Cost Plus World Market to offer Downton Abbey fans a great collection of exclusive items for the holidays.”

To celebrate the launch of the collection, Cost Plus World Market is hosting a Downton Abbey sweepstakes through December 27, 2013 for a chance to win a trip for two to London with a private tour of Highclere Castle (the setting the show) and a visit to the show’s set. Please visit www.worldmarketsweepstakes.com to enter the sweepstakes and for full rules and entry guidelines.

More information about Cost Plus World Market’s Downton Abbey products and promotions can be found at www.worldmarket.com. To stay up to date on all of Cost Plus World Market’s current promotions and events, follow us on www.facebook.com/worldmarket, www.twitter.com/worldmarket and www.pinterest.com/worldmarket.

About Downton Abbey
Downton Abbey is a Primetime Emmy™ and Golden Globe™ award-winning British television series produced by Carnival Films, part of NBCUniversal International Television Production.  The popular period drama is screened in the U.S. on PBS/MASTERPIECE and is transmitted to more than 200 other territories around the world.  Downton Abbey’s audience continues to grow each year: the third season drew 24 million U.S. viewers and its season finale earned an 8.1 rating to top everything else on broadcast or cable television that night (February 17, 2013).  Downton Abbey is set to return to PBS with the Season 4 premiere on January 5, 2014.

About Cost Plus World Market
Cost Plus World Market (www.worldmarket.com) operates 267 stores in 31 states under the World Market® and Cost Plus World Market® trademarks. The stores feature an ever-changing selection of casual home decor and furnishings, housewares, gifts, unique jewelry, decorative home accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.



MEDIA CONTACT:
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com