Cost Plus World Market Announces Promotional Partnership With Warner Bros. Pictures For “Something Borrowed” Promotion
Sweepstakes and Exclusive Events
to Celebrate the Film’s Release on May 6, 2011
OAKLAND, Calif. (April 18, 2011) — Cost Plus World Market (www.worldmarket.com) is thrilled to announce it is the exclusive home décor and gourmet food and wine retailer promotion partner of Warner Bros. Pictures’ “Something Borrowed.” The movie opens on May 6, 2011.
“Something Borrowed” takes place in both urban and beach house settings amongst friends with themes of summer styles and entertaining. Shoppers can find indoor and outdoor entertaining inspiration at World Market, the one-stop retail destination for gourmet food and wine, tabletop textiles, home décor items, and a full selection of affordable outdoor furnishings include Adirondack chairs, outdoor dining tables, umbrellas, and more.
As part of the partnership, World Market will host its “Girlfriend Getaway” Sweepstakes online at worldmarket.com now through May 23, 2011. Customers can enter for a chance to win the grand prize of a trip for four to a beach house in South Carolina stocked with World Market’s delicious snacks and beverages, the Something Borrowed book and movie poster, as well as a $1,000 World Market gift card. One first prize winner will receive a $500 World Market gift card and one second prize winner will receive a $250 World Market gift card; both winners will also receive the Something Borrowed book and movie poster.
In addition, World Market will host “Girls’ Night Out” events in Chicago on May 3, Los Angeles on May 4, and San Francisco on May 5. These occasions are exclusive to the specialty retailer’s World Market Explorer members.
For information about World Market’s current promotions and events, please go to www.worldmarket.com. Keep up with World Market by following us on www.facebook.com/worldmarket and www.twitter.com/worldmarket.
About Something Borrowed
Based on the New York Times best-selling book, Something Borrowed, the movie centers around Rachel (Ginnifer Goodwin), a talented attorney at a top New York law firm, a generous and loyal friend, and, unhappily, still single as her engaged best friend Darcy (Kate Hudson) is constantly reminding her. When Rachel and Darcy’s lifelong friendship collides with true love, it leads to unexpected complications and potentially explosive romantic revelations. The PG-13 romantic comedy also stars John Krasinski as Ethan, Rachel’s constant confidante, and Colin Egglesfield as Darcy’s fiancé Dex.
About Cost Plus World Market
Cost Plus World Market operates 259 stores in 30 states under the names “World Market” and “Cost Plus World Market.” The store features an ever-changing selection of casual home decor and furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business
Media Contact
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com