Cost Plus World Market Partners With Paramount Pictures For The Highly Anticipated Holiday Film The Adventures Of Tintin
Specialty Retailer to Offer Unique Licensed Products
and Exclusive Sweepstakes for European Trip
Oakland, CA; November 29, 2011) – Cost Plus World Market is thrilled to announce its partnership with Paramount Pictures in the release of the highly anticipated movie, The Adventures of Tintin. Based on the series of books and comic strips by the legendary Belgian artist Hergé, the movie will make its U.S. theatrical release on December 21, 2011. Just in time for gift-giving season, World Market has licensed a line of The Adventures of Tintin products that reflect the spirit of one of Europe’s most beloved characters.
The Adventures of Tintin, directed by Steven Spielberg and produced by Peter Jackson, follows Tintin, his faithful dog Snowy, and friends as they race to find a long-lost ship that holds the secret to an ancient treasure and the key to an ancient curse. The film features the voices of Jamie Bell, Andy Serkis and Daniel Craig.
As a specialty retailer whose buyers travel the globe to bring unique, authentic and affordable items to the customer, World Market is a perfect partner to The Adventures of Tintin, which embodies the spirit of travel, adventure and exploration. To support the promotion, World Market will give one customer the chance to win a trip for two to Europe, a $1,000 World Market gift card and Tintin merchandise through its The Adventures of Tintin sweepstakes. From now through December 24, customers can enter online at worldmarketsweepstakes.com for a chance to win a European vacation inspired by the film. The grand prize European vacation will take the winner and a guest to Berlin, Brussels, Amsterdam and Paris, cities representing European locales that Tintin explores in his adventures.
Beginning early December, World Market will carry unique The Adventures of Tintin merchandise, including Belgian chocolates and candies, cookie gift tins, hot cocoa mix, chocolate chai tea from the Republic of Tea, ceramic mugs, drink tumblers, lunchboxes, pressed tin wall art and movie poster canvasses—all featuring the film’s characters.
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About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About “The Adventures of Tintin”
Paramount Pictures and Columbia Pictures Present, in Association with Hemisphere Capital, “The Adventures of Tintin” directed by Steven Spielberg from a screenplay by Steven Moffat and Edgar Wright & Joe Cornish. Starring Jamie Bell (“Billy Elliot,” “Defiance”) as Tintin, the young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure, and Daniel Craig (“Quantum of Solace,” “Defiance”) as the nefarious Red Rackham.
Based on the series of books “The Adventures of Tintin” by Hergé, the film is produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.
About Cost Plus World Market
Cost Plus World Market operates 258 stores in 30 states under the names “World Market” and “Cost Plus World Market.” The store features an ever-changing selection of casual home furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.
Media Contact:
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com