Cost Plus World Market Doubles The Prizes And Donations In Its “Share The Joy” Campaign
Six Winners to Receive a $5,000 World Market Gift Card
and Six Charities of their Choice to Receive $5,000
OAKLAND, Calif. (November 19, 2010) — On Wednesday, November 17, Cost Plus World Market (http://www.worldmarket.com) launched its Facebook-only “Share the Joy” campaign to celebrate the season of giving and sharing. The promotion invites customers to become a Facebook fan of World Market at www.facebook.com/worldmarket for a chance to win a $5,000 World Market gift card and $5,000 to a charity of their choice.* Over the course of the three-week promotion, it was originally planned that World Market would select three winners with one winner announced each week, but the company has decided to double the number of winners and charities.
Immediately after launching the “Share the Joy” campaign, the Facebook wall posts from fans have been overwhelming with many posting their charity of their choice. In response to the hundreds of comments, Barry Feld, Cost Plus World Market CEO & President, said, “World Market has always been committed to giving back to the communities in which it does business. The response to our ‘Share the Joy’ campaign once again illustrates there is still great need out there so we’ve decided to double the number of winners and charity donations.”
World Market will now give six Facebook fans a $5,000 World Market gift card and six non-profit agencies $5,000. Two winners will be announced each week. The “Share the Joy” campaign at www.facebook.com/worldmarket runs through December 11, 2010.
Since 1958, World Market has been the shopping destination for gift giving during the holidays, from home decor and jewelry and accessories and gourmet food and wine to stocking stuffers, the specialty retailer has ideas for every budget.
For information about World Market’s current promotions and events, please go to www.worldmarket.com. Keep up with World Market by following us on www.facebook.com/worldmarket and www.twitter.com/worldmarket.
*Some restrictions apply; charity must be U.S. 5013c non-profit organization; go to www.facebook.com/worldmarket for full sweepstakes details.
About Cost Plus World Market
Cost Plus World Market operates 263 stores in 30 states under the names “World Market” and “Cost Plus World Market.” The store features an ever-changing selection of casual home furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and are imported from more than 50 countries. Many items are unique and exclusive to World Market regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.
Media Contact
Jill Osaka
Cost Plus World Market
510.808.9319
jill.osaka@cpwm.com